Instead of competing, women founders of local small businesses have joined hands and united around the idea of “choose and spread Armenian.” The goal is one: to support each other, cooperate, and together make Armenian products more recognizable. The author of the initiative is Lilit Gharibyan, a producer of care products made from ostrich oil. The women who joined the campaign come from different fields, each with their own products and history. They are united by the belief that choosing Armenian is a way to support local businesses, create jobs, and support new initiatives. The initiative will continue to encourage the public to choose Armenian and support local businesses.
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