ITIF 2026 is currently taking place in Yerevan; the participation of around 250 delegates from 38 countries demonstrates that Armenia is increasingly active in the international business arena and that Armenian products are reaching new markets. Among the 250 participants are international distributors and importers who have come to Armenia to establish direct business ties with retail chains, buyers, and companies producing Armenian food products—such as fresh fruit, vegetables, and beverages. Uniting Armenian producers and international buyers on a single platform is crucial. This is a time of opportunity for Armenia, and international partners are increasingly discovering the country's potential.

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